The Group

Vision & Mission Statement

Alliances

Company Profile :

The Cold Rolling Division (CRD) is an integral division of Hero Cycles, the flagship company of the 15-member Hero Group of Companies. The Hero Group is a major player in the bicycle and the two-wheeler industries in the country. Hero Cycles is
the largest bicycle manufacturer in the world and commands more than 50% share in the domestic market.

The other prime companies in the Group are: Hero Honda Motors Limited, a joint venture with Honda Motors of Japan, commanding a market share of around 50%, Munjal Showa, a collaboration with Showa of Japan, manufacturing shock absorbers, Majestic Auto Limited and Hero Puch, manufacturing mopeds and scooters. Other Group companies are engaged in manufacturing cycle and auto parts. The combined Group turnover for the year 1999-2000 is around Rs 3800 crores.

A Backbone of Steel

The Hero Group's manufacturing activities rest on one basic ingredient - Cold Rolled Steel. Comprehending the significance of ensuring perfect quality of the basic raw material, the Group established its own cold rolling mill for steel processing in 1990. As a distinctive effort of the Group towards backward integration, the Company was commissioned at Ludhiana in July 1991 with an initial investment of Rs 320 million and a production capacity of 50,000 MT per annum. Hero Cycles CR Division was set up in consultation with MECON, Asia's largest engineering consultants with technical collaboration with WEAN UNITED, US.

Over the years the Company has grown with an investment of Rs 700 million and possesses an installed capacity of 1,30,000 MT per annum. This was made possible particularly with the installation of an additional 6-Hi Cold Reduction Mill, based on a joint engineering and design by MECON and Hero Cycles Ltd, along with hydrogen annealing.

The plant was commissioned primarily to cater to the Hero Group's requirements, however the product went onto acquire the acceptance of major automotive and white goods manufacturers, as also other market segments. Today the company serves many industries across the country and strives to meet customer requirements, expressed or implied, by maintaining a consistency in quality through continuous upgradation of technology and human endeavour. The mill has state-of-art equipment including 4-Hi reversible cold rolling-cum-skin pass mill with rewinding line, CR Slitter, and a modern bell annealing facility to maximize the quality of its products.

Metallic Forte

The company has several firsts to its credit, including hydraulic auto gauge controls, computerized pass schedules, automatic slow down and a totally enclosed, semi-continuous pickling line, apart from effective anti-pollution and safety controls which were incorporated from the very beginning.